In what ways does your media product use,
develop or challenge forms and conventions of real media products?
The
encoder must ensure that he/she doesn’t alienate there decoder by not referring
to the forms and conventions of the media products. When creating our film
trailer, the genre we decided to stick to was Action thriller. We had to make
sure we kept to this genre throughout as it is aimed at a particular audience and
attract our “Target Audience”.
We
decided to create a film trailer of this genre as it was a genre which we
believe we can attract our target audience and it is the genre we know most
about. There were many ways in which we made sure to portray that it was an
action thriller. For example we used very fast screen changes to emphasis that
he had to act fast and it increased tension, kept the viewers interested and
made them interested in what happens and the outcome of the story.
There were elements of film trailers which audiences expect to see;
these include narrative, characters, dialogue, voice over’s, on screen graphics
and music. We included all these techniques into our trailer in the view that
it would encourage our audience to want to see our film. We looked at a number
of other trailers to help give us a greater understanding of what would be beneficial
to the trailer and little techniques and affects that could improve our
trailer. We looked at shooter and The Bourne Supremacy.
Our
Trailer is made up of a number of clips the first clips location is up in a hot
air balloon. This shot was taken a while ago by Jack Welch. This is a great
shot to have as it shows clearly a good example of the surrounding area and it
represents an element of peace. This is important as it suggest that everything
is fine and this current time in the film. In this clip there was also non -
digetic sound present in the clip to help set a mood. We also used special
effects and graphics to portray that it is an action thriller, we did this by having
titles and other effects to build up tension and interest before the trailer
had started. For example we called productions, “Spaced Out” Productions. This
shown through special effects and moving screens at the start of the trailer. It
is important to add these in as they help the audience to understand what the
trailer is about and not get confused on the genre of the film. Also at the end
of our trailer as it is coming to an end we publicize comments from magazine
such as the telegraph. It is important in a film trailer to have reviews as
this helps the audience to know whether they want to watch it. We did research
on other trailers and came to the conclusion that there are many smaller things
which are very important to the trailer and not a movie. We researched further
into the genre action/thriller to gain a greater understanding of what we must
include in our trailer. Some of the action/ thriller trailers we looked
included shooter and The Bourne Identity. We came to the conclusion that music is very important in a trailer and a
movie but in a trailer it has to be used differently as you only have a short
space of time to show all the emotions you need to evoke and tension that needs
to be built. We also found out that music helps set the mood/ tone of each clip
and helps the decoder to interpret the text much better.
The
narrative of a film genre includes similar plots and structures. After we
presented our pitch about our movie trailer we received some audience feedback,
we also received audience feedback through Facebook, through this audience
feedback it was suggested that our plot was done too much. Our plot was a man
who had been framed for the murder of his wife and is therefore on the run from
the police who he once worked for. We created a male protagonist to be the main
character as through our research, we found out that many films like ours have
a strong male protagonist to appeal to both male and female audience. Also by
having a strong dominant lead role makes the plot a lot more realistic and
believable. But this is a very common role to have in film genre Action/
thriller. It would of added a twist to the film if it was a female protagonist and
goes against the typical stereotypes of a women.
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