How effective is
the combination of your main product and ancillary texts?
After producing our movie trailer, we were given a task to
produce a poster and a magazine front cover. This was done to promote our film.
As the encoder of these media texts I
thought it was important to make sure I kept the target audience in mind when
producing the media texts. I had to make sure that my magazine and poster
attract are specific target audience for our genre and create it so it makes
people want to watch the film. I produced the two ancillary texts after we had
created the film trailer, this meant that I was able to intertextually link
certain images, themes, and genre so that the decoder will be able to recognise
the Action/ thriller.
When creating the film trailer, poster and magazine cover I
made sure I there were clear links between the three media texts. All three of
the texts have the title in it “betrayal & Retribution” this is a
significant part of each of the texts. The poster I constructed had screen shots from
the actually movie trailer in it. This is important as it created links to the
trailer and the poster. I had the images in the wheel of a gun. This created a
type of montage of pictures in a gun which helped emphasis the fact that it was
an action/ thriller and gave the decoders an idea into what the movie is
like. Also by using these montages it
gave the audience a chance to connect with the film for example when they are
watching the film they will recognise clips from the poster. I used codes and conventions this is so the
decoder of each media text will be able to clearly understand what each media
text is meant to make. The bold title of
the film Betrayal & retribution is pushed to the front of the screen. This
is done by graphics on the computer. Which is also helps to catch the audiences
eye. This is the same title which links all three media texts together by
anchoring the images through the use of repetition of texts.
The reason we created these ancillary tasks is because it is
meant to support our trailer and give the film some sort of promotion and
advertising behind it.